Same drive lock-in story, different tier-one vendor. Why partners are walking away from the HPE premium.
Dual-active SAN, third-party drives, all-inclusive licensing.
HPE's entry-level enterprise SAN.
Same economics story as Dell. QSAN XCubeSAN delivers nearly 5x the IOPS of HPE MSA 2060 (1.8M vs 395K), supports third-party drives at open-market pricing, and bundles all features into one licence. HPE MSA requires SmartDrive purchases at premium pricing and features are tiered. HPE wins on brand recognition, GreenLake consumption-model pricing for capex-averse buyers, and deep ProLiant/Aruba ecosystem integration. For mid-market partners who can sell the vendor and want genuinely better performance-per-dollar, QSAN wins.
HPE MSA 2060 and MSA 2070 are HPE's entry-level dual-controller SAN arrays. 395K IOPS on MSA 2060. SmartDrive requirement for all disc purchases. Available via GreenLake consumption model for capex-averse buyers.
| Feature | QQSAN XCubeSAN | HPHPE MSA 2060/2070 |
|---|---|---|
| Maximum IOPS | 1.8M (XCubeSAN) | 395K (MSA 2060), higher on MSA 2070 |
| Maximum throughput | 20 GB/s | Comparable on MSA 2070 |
| Drive compatibility | Third-party (Seagate, WD, Toshiba) | HPE SmartDrive only |
| Dual-active controllers | Yes | Yes |
| Host connectivity | iSCSI, FC, SAS (multiple options) | iSCSI, FC, SAS |
| Auto-tiering | Yes | Yes |
| Feature licensing | All-inclusive | Tiered (base + advanced data services) |
| GreenLake consumption model | Not applicable (capex) | Yes (opex consumption pricing) |
| NVMe support | Via XCubeFAS all-flash models | Not natively on MSA |
| Ecosystem integration | Works with any server vendor | Deep with HPE ProLiant + Aruba |
| Management | SANOS | MSA Storage Management Utility |
| AU distribution + support | CRS direct, AUD, local SLA | HPE AU + Pointnext channel |
| Entry cost | Competitive | Higher (tier-one premium) |
| Brand recognition | Specialist | Very high (tier-one default) |
Highlighted cells show where one product has a clear advantage for the majority of Australian mid-market and MSP use cases. Ties are unhighlighted.
HPE MSA arrays require HPE SmartDrive-branded discs. Like Dell SmartDrive, these are premium-priced drives (typically sourced from Seagate, WD, or Toshiba and rebranded by HPE). The AU market pricing delta between HPE SmartDrive and equivalent open-market drives runs 1.8-2.2x for similar capacity and spec.
Over a 5-year MSA deployment with typical capacity expansion, the SmartDrive premium can add AUD 25,000-70,000 vs the equivalent third-party-drive alternative. That's real money for a mid-market customer, and it's why the drive-economics conversation has become a routine part of storage procurement at this tier.
QSAN XCubeSAN accepts enterprise SAS and SATA drives from major manufacturers. Partners source drives from their preferred distributor at open-market pricing, and capacity expansion happens without the vendor premium.
HPE MSA 2060 is rated at approximately 395K IOPS. MSA 2070 improves on that with better controller silicon and memory, but remains in the sub-1M IOPS tier. QSAN XCubeSAN tops out at 1.8M IOPS.
For most mid-market virtualisation workloads (30-50 VMs, mixed read/write, typical cache hit patterns), MSA 2060 is adequate. For customers pushing higher VM density, running databases with demanding workload profiles, or deploying VDI at scale, XCubeSAN's headroom translates to better real-world performance.
The IOPS-per-dollar ratio heavily favours QSAN across the tier. For the same AU dollar spend, customers typically get 2-4x the IOPS capacity from XCubeSAN vs MSA 2060.
HPE GreenLake is HPE's consumption-model offering, shifts storage (and compute, networking) from capex to opex with pay-per-use pricing. For CFOs and procurement teams that prefer opex shapes for balance-sheet reasons, GreenLake is a legitimate advantage and it's where HPE differentiates from Dell's procurement model.
GreenLake typically comes in at a premium to list-price capex over a multi-year horizon, you're paying for the cash-flow shape and operational consumption flexibility, not for cheaper storage. For customers who value the opex model, that premium is the feature, not a bug.
QSAN is traditional capex. CRS can structure leasing through finance partners for customers who want monthly payment shapes, but this isn't a native consumption-model offering the way GreenLake is. For pure opex consumption, HPE wins that specific comparison.
Brand recognition in tier-one procurement. HPE is the safe, defensible storage choice in enterprise procurement. For partners selling into large organisations with formal vendor panels, HPE is the unremarkable option. QSAN requires vendor-positioning effort.
ProLiant + Aruba ecosystem. Customers running HPE ProLiant servers and Aruba networking benefit from unified management via HPE OneView and CloudIQ. Adding MSA storage to that stack creates a single-vendor operational model. QSAN works with any server/networking estate but doesn't have equivalent unified management with ProLiant.
GreenLake consumption model. Already covered. For customers who value opex shapes, this matters.
Outside these three factors, the performance-and-economics picture heavily favours QSAN at the mid-market tier.
Choose HPE MSA 2060/2070 when:
Choose QSAN XCubeSAN when:
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