Licensing, multi-tenancy, pricing, and deployment decisions for MSPs building a backup-as-a-service practice in Australia.
Multi-tenant BaaS, priced for growth.
The enterprise incumbent.
Both products will back up the same workloads. The choice for an MSP is economics and simplicity. NAKIVO bills monthly per protected workload, has multi-tenancy in the core product, and gets you to first revenue in days rather than weeks. Veeam has a broader feature set, a larger third-party ecosystem, and much higher brand recognition — but the licensing model and Service Provider Console add friction that's hard to justify below ~200 protected workloads. This page breaks down where each fits.
NAKIVO Backup & Replication covers VMware, Hyper-V, Nutanix AHV, Proxmox VE, AWS EC2, Microsoft 365, physical servers, and NAS in one platform. The MSP Edition adds multi-tenancy, self-service, white-labelling, and monthly per-workload billing — it's purpose-built for managed service providers.
Veeam is the market share leader in enterprise backup, with the deepest feature set and the broadest ecosystem. Veeam Cloud Connect and the Veeam Service Provider Console (VSPC) make it a full BaaS platform — but with licensing complexity and a significantly higher entry point than NAKIVO.
| Feature | NNAKIVO Backup & Replication | VVeeam Data Platform |
|---|---|---|
| MSP licensing model | Monthly per workload, VM, M365 user, or TB. No annual commit. | Veeam Rental — monthly per workload via VCSP aggregator. |
| Multi-tenancy | Built into the core product in the MSP Edition | Requires Veeam Service Provider Console (VSPC) + Cloud Connect |
| White labelling | Yes — logo, branding, portal URL | Yes — via VSPC |
| Hypervisors supported | VMware, Hyper-V, Nutanix AHV, Proxmox VE | VMware, Hyper-V, Nutanix AHV, Oracle OLVM, RHV, Proxmox (preview) |
| Microsoft 365 backup | Included in the main product — Exchange, OneDrive, SharePoint, Teams | Separate product (Veeam Backup for Microsoft 365) |
| Physical servers | Agent-based Windows + Linux | Veeam Agent for Windows/Linux/Mac |
| Instant VM recovery | Yes | Yes |
| Immutable repository options | Hardened Linux repo, S3 Object Lock, NAKIVO immutability | Hardened Linux repo, S3 Object Lock, Veeam Immutable Object Storage |
| Deduplication across tenants | Per-job source-side dedupe | Global dedupe across jobs; strong source+target dedupe |
| Third-party integrations | Growing — good API, ConnectWise + Autotask integrations | Vast — every PSA, monitoring, and SOC tool has a Veeam connector |
| Entry-level pricing for MSPs | Starts under AUD 2/workload/month | Significantly higher per-workload floor |
Highlighted cells show where one product has a clear advantage for the majority of Australian mid-market and MSP use cases. Ties are unhighlighted.
Australian MSPs are dealing with two things pulling in opposite directions. Customers want stronger backup: more frequent recovery points, immutable storage, air-gapped copies, SLA reporting. Ransomware and Essential Eight compliance are now standing items in quarterly reviews. But margin compression in managed services means backup can't become the line item that breaks the customer bill.
Backup vendors have responded with MSP-specific editions that bill monthly per workload or per TB. Veeam has had this for years via the VCSP programme; NAKIVO launched dedicated MSP licensing more recently and has been aggressively capturing the low end of the market. This article is for MSPs evaluating both.
NAKIVO MSP Edition bills monthly against the actual number of protected workloads, M365 users, or TB — no annual commit, no minimum quantities. You report your protected count each month and pay for exactly that. This matters because MSPs grow and churn customers continuously, and any licensing model with annual commits creates billing friction for every new customer onboarding.
NAKIVO's MSP floor price is under AUD 2 per protected workload per month for hypervisor VMs, and the M365 protection is priced per user per month. You bundle the backup into your managed service rate card and bill the customer whatever margin you need.
Veeam offers a similar monthly model via the Veeam Cloud & Service Provider (VCSP) programme. Pricing comes through an aggregator (e.g. ALSO, Dicker Data) rather than direct, and there's a rental SKU per workload category. The numbers aren't public but mid-market MSPs typically report Veeam rental as 2–3× NAKIVO's per-workload floor. For large MSPs with deep Veeam expertise and ecosystem integrations, the premium is worth it. For a practice just getting started or running below 200 protected workloads, it's harder to justify.
Neither vendor locks you into long-term commitments under the MSP licensing models — you can scale up and down month to month. The practical difference is the per-workload floor and the billing integration.
NAKIVO's MSP Edition includes multi-tenancy in the core product. You deploy a single NAKIVO director, create a tenant for each customer, assign storage, and delegate administration. Tenants see only their own jobs, their own repositories, and their own reports. White-labelling (logo, portal URL, email templates) is built in.
Veeam's multi-tenant story requires two products working together: Veeam Cloud Connect provides the tenant-facing backup target, and the Veeam Service Provider Console (VSPC) provides the multi-tenant management layer. Both are powerful, but they are two products with two UIs and two upgrade cycles. For MSPs running large environments with dedicated backup teams this is fine — for smaller practices it's significant operational overhead.
Where Veeam genuinely pulls ahead is in the ecosystem. Every major PSA (ConnectWise Manage, Autotask, HaloPSA), every major RMM, and every major SOC tool has a Veeam integration. If your operational stack is built around one of these and you use it for ticketing, billing, or alerting, Veeam's integrations will save you days of custom work. NAKIVO has PSA integrations too but the library is smaller.
Both products cover the workloads most Australian MSPs deal with day to day: VMware, Hyper-V, Nutanix AHV, Windows and Linux physical servers, Microsoft 365, and NAS devices. NAKIVO added Proxmox VE support ahead of Veeam's preview, and that matters given the VMware exodus. MSPs moving customers off vSphere want one backup product across the migration, not two running side by side.
Veeam covers more fringe platforms natively (Oracle OLVM, Red Hat Virtualization, AIX). If you have customers on those platforms, this is a decision point.
Neither product has a clean 'migrate backup catalogue from the other' story. In practice, MSPs who switch run old and new side-by-side for a retention window (usually 30–90 days), then decommission the old platform. Plan for a double-payment period of that length when you switch.
Both products support the same three main immutable-target patterns: hardened Linux repositories (immutable at the filesystem level with chattr +i), S3 Object Lock (compliant or governance mode), and proprietary immutable object storage. Both let you build a 3-2-1-1-0 architecture that will satisfy an Essential Eight maturity assessment on the backup side.
The practical differences:
For a baseline Essential Eight-compliant MSP offering, NAKIVO + Wasabi Object Lock is the cheapest credible option on the market. For a more sophisticated posture with SOC integration, Veeam's ecosystem depth is worth the premium.
Choose NAKIVO when:
Choose Veeam when:
For most Australian MSPs in the 10–200 workload range, NAKIVO is the more economically rational starting point. You can always layer Veeam in later for specific customer deals if you win a large enterprise that demands it.
Independence from Azure, immutability, compliance posture, and Australian data sovereignty — which fits the Essential Eight requirement better.
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