Keepit vs Acronis Cyber Protect Cloud for M365 Backup (2026)

Acronis Cyber Protect Cloud is not a backup product. It is a platform that bundles backup, anti-malware, EDR, DLP, email security, and patch management into a single agent. The pitch is compelling: one vendor, one dashboard, one bill.

The problem is that converged platforms create converged failure modes. If an attacker compromises the Acronis agent or gains admin access to the Acronis console, they potentially have access to your backups and your security controls simultaneously. Your backup should be the thing that saves you when everything else fails. If it shares an attack surface with the thing that failed, its value as insurance diminishes.

[Keepit](/vendors/keepit) takes the opposite approach. It does backup. That is all it does. Your security stack is separate. Your EDR is separate. Your email gateway is separate. If any of those are compromised, the backup sitting on Keepit-owned infrastructure with Merkle tree immutability remains intact because there is no trust relationship between them.

This is not a theoretical concern. Supply-chain attacks on management platforms (SolarWinds, Kaseya VSA) have demonstrated that tools with broad administrative access become high-value targets.

Acronis M365 backup runs approximately $4.25/user/month for the base backup workload. That sounds straightforward until you start adding the pieces MSPs actually need: Advanced Backup pack, Advanced Security pack, Advanced Email Security, Advanced DLP. Each pack adds per-workload, per-GB, or per-user charges.

The cloud storage model adds another variable. Acronis cloud storage is priced per GB. For organisations with large mailboxes, extensive SharePoint libraries, or long retention requirements, the storage cost can exceed the per-user licence cost.

Keepit charges approximately $1.99/user/month. Unlimited retention. No egress fees. No per-GB storage charges. No additional packs to unlock features. The entire backup platform is included in the base price.

At 500 users, the annual difference is roughly $13,560 before Acronis storage costs are factored in. After storage, the gap widens. For MSPs managing thousands of seats across multiple tenants, the pricing delta is significant.

Acronis does offer more functionality for that higher price. If you genuinely use the EDR, email security, and DLP features, the converged pricing may represent value. If you only need backup, you are paying for security capabilities you are not using.

Acronis has been the #1 rated product on G2 in the backup category for three consecutive years, including Fall 2025. That is a genuine achievement and reflects real user satisfaction, particularly among MSPs who value the single-pane-of-glass approach.

Keepit was named a Leader in the 2025 IDC MarketScape for SaaS Data Protection. The IDC evaluation uses different criteria: it requires vendors to cover 5+ SaaS applications with 80%+ proprietary IP as a standalone product. Acronis was not evaluated because it did not meet the standalone SaaS backup criteria.

These are different evaluations measuring different things. G2 reflects aggregate user ratings across all backup use cases. IDC MarketScape evaluates SaaS-specific backup depth, independence, and infrastructure ownership. An MSP could reasonably value both signals.

What the IDC Leader status tells you about Keepit is that its SaaS backup capabilities were evaluated against the strictest criteria in the category and it came out on top. What G2's #1 ranking tells you about Acronis is that the broadest base of users rates their overall experience highly.

Keepit covers 15+ SaaS applications natively: Microsoft 365, Google Workspace, Salesforce, Azure Active Directory, Dynamics 365, Power Platform, Zendesk, and more. Each connector is purpose-built with application-aware backup and granular restore.

Acronis covers Microsoft 365 and Google Workspace for SaaS backup. It also backs up endpoints, servers, and VMs, which Keepit does not. But for SaaS-specific coverage, Keepit is broader.

This matters for MSPs whose customers use Salesforce, run business processes in Power Automate, or manage identity through Azure AD. Identity backup is increasingly important: Keepit's 2026 Data Insight Report found that identity systems are tested 4x less frequently than productivity systems during disaster recovery exercises, yet identity is the first thing you need to restore after a breach.

Acronis will argue that covering endpoints, servers, and SaaS from one platform is more convenient. That is true. Keepit will argue that SaaS backup done by a SaaS-specialised platform is done better. Both positions have merit. The question is whether you value breadth across infrastructure types or depth across SaaS applications.

Choose Acronis if you want a single platform that handles backup, security, and endpoint protection together, and you are willing to pay the premium and manage the licensing complexity. Acronis is a good product with a large, satisfied user base. Its G2 ratings are earned.

Choose Keepit if you want your backup isolated from your security stack, you need coverage beyond M365 and Google Workspace, and predictable pricing matters. We distribute Keepit because we believe backup is insurance, and insurance should not share an attack surface with the assets it protects.

For MSPs who already run a separate EDR (SentinelOne, CrowdStrike, Huntress) and a separate email gateway (Proofpoint, Mimecast), adding Acronis means paying for security capabilities that duplicate what you already have. Keepit lets you keep your existing security investments and add SaaS backup without overlap.

See also: [Keepit vs Druva](/compare/keepit-vs-druva) | [Keepit vs Microsoft Native](/compare/keepit-vs-microsoft-native)