Two serious SaaS backup platforms, different architectures, different trade-offs. Here is where each one wins.
15+ SaaS workloads on independent infrastructure, more every quarter.
Microsoft-focused data management and backup.
AvePoint is a genuine competitor and the comparison is closer than most on this page. Both cover Microsoft 365, Google Workspace, Salesforce, and Entra ID. The split comes down to three things: Keepit protects 15+ SaaS apps (as of April 2026) versus AvePoint's 6, Keepit runs on its own infrastructure while AvePoint typically sits on Azure, and AvePoint has broader Microsoft governance tooling beyond backup. If you only care about Microsoft 365 and want governance bundled in, AvePoint is worth evaluating. If you want one backup platform that covers your entire SaaS estate and keeps growing, Keepit is the pick.
Keepit is a pure SaaS backup platform protecting 15+ SaaS applications as of April 2026, with new connectors added every 4-6 weeks via a proprietary DSL framework. The full list includes Microsoft 365, Google Workspace, Salesforce, GitHub, Jira, Confluence, Entra ID, Dynamics 365, Power Platform, Azure DevOps, Zendesk, Okta, DocuSign, BambooHR, and Miro. Storage is blockchain-verified, immutable by design, and runs on Keepit-owned infrastructure outside the hyperscalers.
AvePoint is a NASDAQ-listed data management company with deep roots in the Microsoft ecosystem. Cloud Backup covers Microsoft 365, Entra ID, Dynamics 365, Power Platform, Google Workspace, and Salesforce. AvePoint also sells migration, governance, and compliance tools. Backup storage is customer-managed via BYOS (Bring Your Own Storage) on Azure, AWS, or another provider, or AvePoint-managed storage.
| Feature | KKeepit | APAvePoint Cloud Backup |
|---|---|---|
| Delivery model | Pure SaaS, vendor-managed | SaaS, vendor-managed (BYOS option available) |
| Backup infrastructure | Keepit-owned data centres (not on any hyperscaler) | Azure/AWS (BYOS) or AvePoint-managed storage |
| Independent of Microsoft/Azure | Fully. Separate cloud, separate vendor. | Partially. BYOS on AWS is possible but most deployments land on Azure. |
| SaaS workloads covered | 15+ as of April 2026 — M365, Google Workspace, Salesforce, GitHub, Jira, Confluence, Entra ID, Dynamics 365, Power Platform, Azure DevOps, Zendesk, Okta, DocuSign, BambooHR, Miro — with more added regularly | 6 — M365, Google Workspace, Salesforce, Entra ID, Dynamics 365, Power Platform |
| Microsoft 365 coverage | Exchange, SharePoint, OneDrive, Teams | Exchange, SharePoint, OneDrive, Teams, Groups, Planner, Project Online |
| Entra ID backup | Yes, included | Yes, included |
| Google Workspace backup | Yes — Gmail, Drive, Shared Drives, Calendar, Contacts | Yes — Gmail, Drive, Shared Drives, Calendar, Contacts, Sites |
| DevOps / collaboration workloads | GitHub, Jira, Confluence, Azure DevOps, Miro — all included | None |
| Immutability | Built into the storage layer (blockchain-verified). Cannot be disabled. | Depends on BYOS configuration (e.g. S3 Object Lock, Azure immutable blobs) |
| Governance and compliance tools | Backup and restore only — purpose-built | Full suite: data classification, sensitivity labelling, policy enforcement, tenant migration |
| MSP multi-tenancy | Yes — Partner Management Console with per-tenant billing, consumption or term-based | Yes — partner programme with multi-tenant management |
| Pricing model | Per user, unlimited retention, unlimited storage included | Per user. Storage is extra unless using BYOS (where you pay separately) |
| Australian data residency | Yes — Keepit-operated Sydney data centre | Yes — via Azure Australia East/Southeast or BYOS in an AU region |
Highlighted cells show where one product has a clear advantage for the majority of Australian mid-market and MSP use cases. Ties are unhighlighted.
AvePoint and Keepit are the two SaaS backup vendors that Australian MSPs and IT teams bring up most often when they are looking beyond Veeam. Both are proper products with real customer bases, real support, and real Australian data residency. Neither is a checkbox feature inside a bigger platform.
The difference is in scope and architecture. AvePoint grew out of the Microsoft ecosystem and it shows — their M365 coverage goes deeper into niche workloads like Planner and Project Online, and the governance tooling (data classification, sensitivity labels, tenant migration) gives you more to work with if your primary concern is Microsoft data management. Keepit started as a backup company and stayed focused on that, but spread wider across SaaS platforms. As of April 2026, Keepit covers 15+ applications and adds connectors every few weeks through a proprietary DSL framework that lets them build new connectors faster than traditional development cycles.
This is the same argument that comes up in the Keepit vs Veeam Data Cloud comparison, and it applies here too. If Microsoft Azure has an outage, your M365 data and your AvePoint backups (in the default Azure-hosted configuration) are both affected. Keepit stores backup data on its own infrastructure in Equinix facilities, completely outside the hyperscaler ecosystem.
AvePoint does offer BYOS, which means you could point storage at AWS S3 or another provider. In practice, most Australian deployments we see land on Azure because it is the path of least resistance in a Microsoft-centric environment. If infrastructure independence is a compliance requirement for your organisation, ask specifically about the BYOS configuration and factor in the extra storage costs.
This is where the products diverge most. AvePoint covers 6 SaaS applications. Keepit covers 15+ as of April 2026, and that number has been climbing steadily — GitHub, DocuSign, BambooHR, and Miro were all added in 2025-2026.
For MSPs, this is a revenue question as much as a technical one. Each new workload Keepit adds is a new line item the MSP can sell without deploying another product, retraining staff, or managing a separate vendor relationship. When a customer starts using Jira and asks about backup, the MSP enables the connector in the same Keepit tenant, adds the user count, and invoices. No procurement cycle, no new contract.
AvePoint's answer is different: they go deeper into the Microsoft stack with governance and compliance features. If your customers are primarily asking for Microsoft data management rather than multi-platform backup, that depth has real value.
Both charge per user. The structural difference is what is included in that price.
Keepit's per-user fee includes unlimited retention and unlimited storage. There is no overage bill, no tiered storage pricing, no surprise at renewal. The total cost is predictable from day one.
AvePoint's pricing depends on configuration. With AvePoint-managed storage, storage capacity is part of the subscription but may have limits depending on the plan. With BYOS, you pay AvePoint for the software licence and your cloud provider for storage separately. For short retention windows on small tenants, AvePoint can be price-competitive. For long retention (3+ years) or large data volumes, the unbundled storage cost tends to push the total higher than Keepit's all-inclusive model.
Get specific quotes for your tenant size. Both vendors have Australian pricing available through CRS.
Credit where it is due — AvePoint is the better choice in a few scenarios:
Keepit is the stronger choice when:
CRS distributes Keepit across Australia, New Zealand, and the Pacific. We will map both products against your specific SaaS footprint and give you an honest assessment of where each one fits. If AvePoint is the right answer for part of your environment, we will say so.
Independence from Azure, immutability, compliance posture, and Australian data sovereignty — which fits the Essential Eight requirement better.
Both are SaaS-delivered. One runs on Azure. One does not. Here is why that matters, and where each product actually wins.
15+ SaaS workloads. Independent cloud. More shipping every quarter.
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