Keepit vs Druva for Microsoft 365 Backup (2026)

On paper, Keepit and Druva look similar. Both are pure SaaS. Neither requires you to manage servers, configure storage, or maintain backup infrastructure. Both offer immutable storage. Both cover Microsoft 365, Google Workspace, and Salesforce.

The fundamental difference is who owns the infrastructure underneath.

Keepit owns its data centres outright. They run on Equinix facilities across seven global regions, including Sydney. The hardware is Keepit's. The network is Keepit's. There is no hyperscaler dependency. If AWS has an outage, Keepit is unaffected.

Druva runs entirely on AWS. Every backup, every restore, every administrative action flows through Amazon's infrastructure. Druva has built an excellent platform on top of AWS, but it is architecturally dependent on a single hyperscaler. This creates two concerns: correlated failure risk (if your production workloads also run on AWS, your backup sits on the same provider) and data sovereignty nuance (your data is in AWS's Sydney region, managed under Amazon's terms, not the backup vendor's).

Druva advertises pricing from $2/user/month, which looks competitive with Keepit's $1.99/user/month. The difference is in what happens after the per-user charge.

Druva adds per-GB storage charges for data stored in their cloud. For a 500-user Microsoft 365 environment with large mailboxes (50GB+ per user), shared team sites, and multi-year retention, the storage component can exceed the per-user licence cost. Exact pricing depends on negotiation, but the storage-metered model makes total cost difficult to predict at the start of a contract.

Keepit charges per user, per month. No storage caps. No egress fees. No per-GB charges. If a user's mailbox grows from 10GB to 100GB, the price does not change. If you retain data for seven years instead of one, the price does not change. If you restore a terabyte of data during a recovery event, there is no bill for the transfer.

This pricing model difference matters most for organisations with long retention requirements or large data volumes. Government agencies, legal firms, and financial services businesses that retain email for 7+ years will see the gap widen over the contract term.

We are honest about where competitors have an advantage. Druva offers a 10-minute RPO for SaaS applications. Keepit backs up 3x daily, giving an approximate 8-hour RPO. For organisations where losing 8 hours of email or OneDrive changes is unacceptable, Druva's backup frequency is meaningfully better.

Druva also includes Managed Data Detection and Response (MDDR), a 24x7 service that monitors backup data for signs of ransomware, unusual deletion patterns, and data exfiltration. This is a genuine capability that Keepit does not match. Keepit offers anomaly detection on backup data patterns, but Druva's MDDR is more mature and includes managed response.

For organisations that do not have a dedicated security operations team and want their backup vendor to provide threat detection as part of the platform, Druva's offering is stronger. Keepit's position is that backup should be independent of security tooling, but that philosophy means you need to bring your own threat detection.

Both platforms can store data in Australia. Keepit uses its own Sydney data centre via Equinix. Druva uses AWS's Sydney region (ap-southeast-2).

The distinction matters for compliance. When you store data with Keepit, the data sits on infrastructure owned and operated by Keepit, a Danish company subject to EU data protection law. When you store data with Druva on AWS, the data sits on infrastructure owned by Amazon, a US company subject to US jurisdiction including potential CLOUD Act requests.

For Australian government agencies working toward Essential Eight compliance, or businesses that must demonstrate data sovereignty to regulators, the ownership chain matters. "Stored in Sydney" is not the same as "stored on vendor-owned infrastructure in Sydney." Your legal and compliance teams should evaluate which model meets their requirements.

Keepit's infrastructure independence gives it a cleaner compliance story for data sovereignty. Druva's AWS dependency introduces a third party (Amazon) into the data custody chain.

Choose Druva if you need the tightest possible RPO (10 minutes), AI-driven threat detection with managed response, or endpoint and VM backup alongside SaaS protection. Druva is a strong product with capabilities Keepit does not offer.

Choose Keepit if you want infrastructure independence from hyperscalers, predictable pricing without per-GB charges, and a clean data sovereignty story for Australian compliance requirements. We distribute Keepit because we believe the backup layer should be architecturally independent of everything else in the stack.

For most Australian mid-market businesses backing up M365, the RPO difference (8 hours vs 10 minutes) is less important than it appears. Keepit's 2026 Data Insight Report found that 90% of restores are single-file downloads, not disaster recovery events. The pricing predictability and infrastructure independence tend to matter more over a 3-year contract than a tighter backup window.