Keepit vs SkyKick Cloud Backup for MSPs (2026)

SkyKick's strongest feature is something Keepit does not currently match: a fully white-label, brandable self-service portal.

For MSPs who want to sell backup under their own brand with their own logo, SkyKick delivers a polished experience. End users log in to a portal that looks like the MSP's own product, initiate their own restores, and never see the SkyKick name. This reduces support tickets (users self-serve simple restores) and strengthens the MSP's brand.

Keepit's MSP portal carries Keepit branding. Partners manage tenants through Keepit's interface with Keepit's name visible. For MSPs who are building a managed backup service as a core revenue stream and want complete brand ownership, this is a meaningful gap.

SkyKick also offers 6x daily backups for Microsoft 365, giving an approximate 4-hour RPO compared to Keepit's 8-hour RPO from 3x daily backups. For MSPs with SLA commitments around data freshness, SkyKick's more frequent backup schedule can be a selling point.

SkyKick backs up Microsoft 365. That is the entire product scope.

Keepit covers 15+ SaaS applications. When an MSP customer adopts Salesforce, starts using Dynamics 365 for their CRM, or runs business automation in Power Platform, Keepit can protect those workloads from the same console. SkyKick cannot.

This limitation matters because MSPs are increasingly asked to protect more than email and files. The average mid-market business runs dozens of SaaS applications. An MSP's value proposition is managing the complexity of that environment. If your backup tool can only see M365, you need a separate solution for every other SaaS application your customers adopt.

Keepit also protects Azure Active Directory, which SkyKick does not. Identity backup is becoming a critical requirement. Keepit's 2026 Data Insight Report found that identity systems are tested 4x less frequently than productivity systems during disaster recovery exercises. When a breach occurs, the first thing you need to restore is identity. Having it in the same backup platform as the rest of your SaaS data simplifies recovery.

SkyKick does not publicly document immutable backup capabilities. For MSPs serving compliance-driven customers (government, healthcare, financial services), this creates a documentation gap that is difficult to fill during tender responses.

Keepit's Merkle tree immutability is structural. It cannot be toggled off by an administrator. It cannot be overridden by a privileged account. The architecture is documented and can be presented to auditors. For MSPs pursuing Essential Eight compliance on behalf of their customers, provable immutability is increasingly a hard requirement.

On data sovereignty, Keepit operates a Sydney data centre via Equinix. SkyKick has not publicly confirmed Australian data centre availability for its backup infrastructure. MSPs serving Australian government or regulated industry customers need to confirm data residency with SkyKick directly before committing.

These are not minor considerations. We see tenders in Australia that specifically require vendor-owned infrastructure and immutable backups as scoring criteria. An MSP running SkyKick would struggle to score well on those requirements.

Public information about SkyKick Cloud Backup has become limited in recent periods. The company's website and marketing have shifted focus toward migration and management tooling, with less prominent positioning of the backup product. This is not definitive, but for MSPs making a 3-year platform commitment, the visible investment in a product's development and marketing matters.

Keepit, by contrast, continues to expand its SaaS connector library, was named an IDC MarketScape Leader in 2025, and is actively growing its partner programme. The product trajectory is visibly upward.

We mention this not to disparage SkyKick but to flag a practical concern. MSPs build their service offerings on top of vendor platforms. If a vendor deprioritises a product, the MSP's service offering is affected. Due diligence on product roadmap commitment is part of any platform evaluation.

Choose SkyKick if white-label branding, end-user self-service, and 6x daily backup frequency are your top priorities, and your customers only need M365 backup. SkyKick is simple, MSP-focused, and delivers on those specific requirements.

Choose Keepit if you need broader SaaS coverage, proven immutability, Australian data sovereignty, and a platform with visible ongoing investment. We distribute Keepit because it addresses the wider set of challenges we hear from MSPs: growing SaaS sprawl, compliance requirements, and the need for a backup platform that scales with their customers.

For MSPs currently running SkyKick and considering a move, Keepit connects to M365 via API and can run in parallel during an evaluation. There is no disruption to existing SkyKick backups during the assessment period.